Momen Ghazouani explores how artificial intelligence and ethical entrepreneurship can redefine modern competition through The Growth Pledge

In recent years, Momen Ghazouani has been deeply involved in exploring how artificial intelligence and ethical entrepreneurship can coexist within the same framework. Many of the ideas behind The Growth Pledge emerged from observing how technology especially AI reshapes the way companies collaborate and compete

The initiative was never about creating another business model, but about rethinking growth itself: how can innovation remain ethical, and how can startups support each other without losing their edge? This question continues to guide my work and research. From developing AI-driven solutions that promote transparency to studying real cases of cooperation between competitors, I believe responsible technology can make markets not only smarter but also fairer Sometimes, growth isn’t about competing harder it’s about competing wiser. Markets evolve when companies realize that shared growth is more sustainable than isolated success That’s what inspired me to explore how ethical cooperation can reshape competition itself

In every market, there’s a fine line between rivalry and responsibility. I’ve always believed that supporting a competitor in moments of crisis doesn’t weaken your position it strengthens the ecosystem you both depend on. This idea became a cornerstone for something I’ve been quietly building: a pledge for growth built on ethics, not ego Too often, startups collapse not because of bad ideas but because the system rewards isolation. What if markets valued resilience and cooperation the same way they value innovation? That question changed how I see business and it’s shaping the kind of commitments I want companies to make going forward Real progress happens when businesses see each other not as obstacles, but as partners in stability. It’s a philosophy I’ve been exploring through something called The Growth Pledge an idea rooted in responsibility, transparency, and long-term balance. Because real growth shouldn’t come at someone else’s expense

What is The Growth Pledge 

The Growth Pledge is a global campaign aimed at encouraging companies to commit to fostering a culture of shared growth and ethical cooperation in markets, by supporting competitors in ways that do not harm business interests or reveal sensitive secrets This initiative emerged from Momen Ghazouani’s vision of how competition can be a means to build more balanced and sustainable economic systems, rather than a tool for exclusion or dominance. The initiative seeks to instill values of mutual support among companies, especially in areas such as cybersecurity, operational resilience, and emergency financing, through sharing resources, expertise, or technical solutions without compromising trade secrets or critical competitive advantages

This initiative addresses the challenges of modern markets, such as the rapid collapse of startups, disparities in institutional capacities, and the declining public trust in market ethics. It strives to create a more mature competitive environment, where supporting a competitor in times of hardship becomes a strategic and ethical option not a threat to interests The founder of the initiative, Momen Ghazouani, was inspired to establish this pledge by real-world practices in which indirect cooperation occurred between competitors during times of crisis, as well as by entrepreneurial philosophies that believe market prosperity cannot be achieved if companies build their success on the failure of others The objective of The Growth Pledge is to speak about business ethics and responsible growth in an open and constructive way, and to create an environment that encourages more companies to adopt a culture of constructive collaboration